GA4 : Better ways to migrate from Universal Analytics

The most recent data collection tool for web-based analytics is called Universal Analytics. It makes use of the Measurement Protocol for various digital devices, an SDK for mobile apps, and the analytics.js tracking code for web pages. The recent publish by Google mentioned Universal Analytics will not be live from July 1,…


The Magic of Materialized views

Have you ever wondered that there is always a missing piece when working with Views? Yes, you guessed it. It is indexing and specially composite indexing on underlying tables. Materialized views offer much more than indexing but comes with its own drawbacks as well. Let's look back at SQL views…


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