A dear friend of mine wrote a blog on “Red Car Theory”. It was the first time I had heard it. And as I read through the blog, it got me thinking about the different biases you MUST deal with as a product manager. As a product manager, you're in…
In our weekly book review session, we discuss something exciting that we've read in the last couple of weeks. This last week, we dove into Jobs to Be Done by Anthony W. Ulwick. The discussion sparked some lively debate and naturally led us to brainstorm about ideas-driven innovations versus needs-driven…
At Rently, we understand that ensuring property security is a top priority for operators. Vacant or occupied, a property can be susceptible to various threats, including unauthorized occupancy, vandalism, and rental fraud scams. However, with Rently Smart Home, managing and safeguarding your properties is significantly more efficient and effective. Let’s…
Introduction In today's competitive marketplace, understanding your target audience is crucial for crafting successful products. User personas are the key to achieving this understanding. Let's dive into the world of user personas and discover their importance in product development, all illustrated through a practical example. User Personas in Action: Meet…
Introduction: Before we speak about user stories, since it's the Cricket World Cup season, imagine you are the coach of a cricket team. You are responsible for coaching individual players and extracting the best value from each of them. You cannot come to the room with a textbook “one size…
Introduction: Why did the product manager bring a compass to work? Because they wanted to stay on course with their North Star Metric! Jokes aside, in the world of product management, a North Star Metric is no laughing matter. It's the guiding light that helps us steer our products in…
Introduction When you walk into an ice cream store, they ask you to test the ice cream before selling it to you. Why? They do not want to sell you something you might not like and eventually end up with a poor sentiment about the brand. As a product company,…
