Introduction In today's competitive marketplace, understanding your target audience is crucial for crafting successful products. User personas are the key to achieving this understanding. Let's dive into the world of user personas and discover their importance in product development, all illustrated through a practical example. User Personas in Action: Meet…

Introduction:  Before we speak about user stories, since it's the Cricket World Cup season, imagine you are the coach of a cricket team. You are responsible for coaching individual players and extracting the best value from each of them. You cannot come to the room with a textbook “one size…

Introduction When you walk into an ice cream store, they ask you to test the ice cream before selling it to you. Why? They do not want to sell you something you might not like and eventually end up with a poor sentiment about the brand. As a product company,…

Introduction  There are several reasons why a product manager should use product prioritization techniques. Product prioritization techniques help in maximizing the impact of a product, managing possible product risks, making data-driven decisions, and also help product managers take a customer-centric approach knowing what feature to build next. In this article,…

Introduction A successful product is one that always finds the sweet spot between customer needs and business objectives. In this blog let's see why user research is important for a Product manager. Customers, after all, have a primary job to do, and a good product should make that job easier…

In the ever-evolving world of product development, one principle stands out as a beacon of wisdom: "dogfooding”. My leaders insisted on it about 14 years ago when I started in product. My leaders and I cannot stop bringing this topic up every time we talk to our product team members. …