The design process includes a phase called user testing. That allows you to test your service or product on actual customers and allows you to develop customer-centered products.
You can actually investigate and examine how your target market interacts with your product through this procedure. You’ll test different flows or features with a variety of people, give them tasks to complete, and record their responses. And then analyze the data to determine what revisions are necessary to make your product better.
This a fantastic opportunity to get to know your users. Find out more about them, their needs, and what they desire from this product. How must it work for them? What part of their daily lives will it play?
Doesn’t A/B testing suffice?
Consider that your website is introducing a new pricing page. You’ve done the design research on how to assemble it created a few iterations, and conducted an A/B test. By 40%, Version A outperforms Version B.
A/B testing your work is fine, but simply because A performs better than B does not mean that A is more.
Testing with actual users who can show real flows, issues, and thought patterns. When using your product is the greatest approach to determining how effective the solution you’ve built is.
By conducting user testing, you can obtain this priceless feedback, which prevents you from having to try to figure out why your solution didn’t work and from having to start over from scratch.
How to conduct user testing?
You must take the following actions in order to properly conduct user testing:
- Create a prototype.
- Come up with a test plan.
- Moderate the test.
- Document the test result.
Creating a Prototype
A prototype is an early version of a product that is create to test a design concept. It often has limited functionality and can be copied or learned from. Prototyping can be done in many different ways and using a variety of tools, such as web applications and offline programs.
Putting Together a Test Plan
You should make a plan for the test because failing to do so will result in significant time loss. The plan’s fundamental components should consist of:
- What is under test (features, functionalities, tasks)
- How will it be evaluated? (the success or failure rate of the test in specific areas)
Recruit people (target users)
Recruit people for your testing, Try contacting your Facebook friends who are in the target demographic for a small-scale personal initiative or an internal company project. Inquire about being referred to their contacts. The same can be done by other team members.
Moderate the test
Your capacity to properly moderate the exam (also known as run the test) and communicate with participants will have a significant impact on the testing’s quality. The best practice for conducting a few low-pressure test runs with your partners or family members is if you have never tested anything before.
You’ll be able to administer your test more successfully if you practice asking the kinds of questions you’ll use.
Ask open-ended questions that don’t lead your users if you want to learn more about their needs, behaviours, goals, and frustrations. Here are some examples:
- What do you suppose this button will accomplish?
- What’s the hardest part about using this product?
- Were there anything surprising or unexpected features of this product?
- What’s most appealing about this product?
- What could be done to improve this product?
- Why do you think the target users would use this product?
- What benefits do you anticipate from using this product?
- What features of its operation do you like?
- There was some hesitation that I noticed; what got in the way?
- What do you dislike about the way it works?
Documenting Your Test Results
Utilizing the test documentation spreadsheet that was discussed previously, distill and condense your findings into a concise, one-page report. This will assist you in concentrating on the problems that upset people the most. It won’t take long for the areas that require work to become clear. The best-practiced test artifacts often include:
- The note-filled spreadsheet.
- a recording of sound.
- a screen capture.
- an image captured by the test subject’s webcam.
The importance of user testing your products
By doing user testing, you may pinpoint the actual issue right away, saving your team time and money by avoiding the need to “repair” the incorrect issue.
More advantages include:
- Improved conversion rates: Unlike A/B testing, user observation allows you to discover why users behave the way they do by identifying where and why they don’t convert.
- Save cash: For instance, it can cost up to 100 times as much to remedy a problem after development, with an estimated 50% of engineering time going toward reworking.
- Improved NPS score: By addressing the user’s issues one step ahead, you’ll focus on the relevant issues.
- Reduced Support Requests: Contented consumers require less support, as they won’t ask the same questions over and over again.
- Eliminate bias: Testing work on friends or colleagues is less successful than testing with users since the response from colleagues may be impacted by other circumstances. The only way we can improve is by hearing both positive and negative criticism.
You should do this as early as possible in the project cycle and as frequently as possible after that. It’s wonderful that user testing is advancing along with technology and that it needn’t be as costly or time-consuming as people think.
The advent of unmoderated user testing is an interesting concept because being in the same room as a user might influence and have a negative impact on how they do the test. Users are free to engage with the interface while conducting the exam in a comfortable and natural setting.
As a design platform, it is our goal to make it as easy and as straightforward as possible for you to create things that users will love.
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